Acura Explore NSX
Synergy of Man, Machine
When Acura launched Build Your NSX, it employed a configurator embraced by its dealerships and customers. In our second collaboration, Razorfish and Acura expanded on the human stories and design and engineering philosophies behind the legendary supercar. We prepared for the launch of Explore NSX, maintaining its foundational form with new levels of refinement.
From wireframes and visual design to technical reviews and development, the Explore NSX launch was a collaborative effort between our teams in San Francisco and Los Angeles.
The audacious spirit of the NSX is reflected in its mechanicals—individually and collectively—to tell a captivating story of design informed engineering.
Each NSX mechanical was deconstructed into its most basic element, then given a layer of polish to extend the design language.
A rich collection of interactive components were crafted and enhancements made to existing ones to further push each chapter.
The responsive site focuses on content, inviting customers and enthusiasts to learn about NSX regardless of device.