The Assist Man Brand Identity

A Golden Touch

Prior to every Golden State Warriors home game two-time NBA MVP Stephen Curry takes a routine 40-foot tunnel shot. Just before launching the basketball into the stratosphere, he gets a boost from security guard-turned-assist man Curtis Jones. ‘The Assist Man’ approached me, requesting if I could create a brand identity in his likeness to support charitable causes he cares deeply about. Needless to say, it was a golden opportunity for the greater good.

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The Assist Man Curtis Jones

The Assist Man’s illustration needed to be simple and easily recognizable with a gentle nod to the Golden State Warriors franchise.

The Assist Man Illustration
Steph Curry and Curtis Brown Bro Hug
The Assist Man T-Shirt
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