Design Tech Dragons Brand Refresh

An Auspicious Symbol

Silicon Valley giant Oracle founded Design Tech High School, or ‘d.tech’, with a deep rooted commitment to education and developing the next generation of innovators. Seeking to promote its athletic program, d.tech partnered with Travis Lum to reset its brand identity and design an engaging new platform for educators, students, and parents.

Dragon Primary Symbol

Multiple visual directions were explored setting the groundwork for an athletic department overhaul.

Sketches
Concept Sketch
Presentation Deck

A flexible identity system was crafted to bring visual alignment to d.tech’s athletic programs. A powerful Dragon symbol was introduced, a typeface inspired by Oracle’s ‘O’ was created, and Oracle’s brand color palette was incorporated.

Dragon Secondary Symbol
Design Tech Dragons Wordmark
Dragon Alternate Symbol
D.Tech Wordmark
Design Tech Dragons Brand Identity

Not all athletic budgets were created equal. So variants of this identity system were created and deployed across d.tech’s programs.

Design Tech Dragons Football Helmet
Go Dragons Go
D.Tech Volleyball Women’s V-Neck Tee
D.Tech Volleyball
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