Intel Homepage Strategy
Inside Out Refresh
In a highly competitive technology industry, Intel dares to lead. Seeking to increase brand awareness and build momentum around its products and innovations, Intel embraced a powerful, energetic, and authoritative identity system. As Intel’s longstanding partner, Razorfish introduced this distinctive look and feel to all its digital channels, starting with the homepage.
The homepage strategy was comprised of three main ingredients: innovations, products, and announcements. This simplified taxonomy highlighted Intel’s core offerings and routed customers and businesses accordingly.
New components with light interactivity bridged the experience of technology and human connection, enriching digital stories across intel.com.
With the use of mobile and tablets surpassing desktop engagement, the homepage strategy needed to be developed using responsive technology.