Netflix Social Ads
Shareable Art & Copy
Razorfish worked alongside Netflix to build on its internationally recognized brand. Targeted social media ads were created with two goals: to introduce Netflix as more than just an entertainment company; and share with subscribers the latest titles on its service.
Limited title artwork was available for our team to use. Instead, we concepted and created these social media ads in-house.
Netflix specified two groups of subscribers—Connected Enthusiasts and Open Minded Aficionados—they wanted to serve on Facebook and Twitter.
Each social ad was further A/B tested among these groups of subscribers.
Our teamwork resulted in sfADDY, Type Directors Club, and VMA Showcase awards.