Nike Golf Snapchat GeoFilter
Top Flight Stories
In early October, Nike Golf hosts a college golf tournament in Fort Worth, Texas—the Nike Golf Collegiate Invitational (NCi). With the recent rise in energy around NCAA Golf, Razorfish took a swing at creating a Snapchat GeoFilter for players and fans to use during the event.
Behind each geofilter, a choreographed effort of concepting and design gives rise to NCi’s vision.
The NCi field is comprised of 15 Nike Golf Elite Schools ready for rivalries.
The minimalist design served the dual role of allowing Snapchat users to brand their stories and building brand awareness for NCi and Colonial Country Club.