Nike Golf Snapchat GeoFilter

Top Flight Stories

In early October, Nike Golf hosts a college golf tournament in Fort Worth, Texas—the Nike Golf Collegiate Invitational (NCi). With the recent rise in energy around NCAA Golf, Razorfish took a swing at creating a Snapchat GeoFilter for players and fans to use during the event.

NCi on Snapchat
Preparing GeoFilter on Snapchat

Behind each geofilter, a choreographed effort of concepting and design gives rise to NCi’s vision.

Wireframes
Designing
Screen
Wind, Water, and Sand Hazards Concept

The NCi field is comprised of 15 Nike Golf Elite Schools ready for rivalries.

Oregon Golf
Vanderbilt Golf
Stanford Golf

The minimalist design served the dual role of allowing Snapchat users to brand their stories and building brand awareness for NCi and Colonial Country Club.

NCi Logo
Snapchat Geofilter with School Stories
Stanford Golf
Vanderbilt Golf
Snapchat Geofilter with Fan Stories
Oregon Golf
Oregon Golf
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