Sharing The Next Big Thing
With only four months to go before the launch of Apple’s latest iPhone, Samsung countered with an ambitious campaign for their Galaxy S III smartphone. As part of a larger brand initiative, Razorfish focused on the concept of sharing and launched an entire content distribution platform called Beacon. From an editorial standpoint the content was for and about mobile culture.
Racing against the clock, our San Francisco and Austin teams collaborated on Beacon’s visual identity. The logo, brand colors, iconography, and site components were crafted in just under three weeks.
Beacon lived exclusively on Galaxy S III smartphones and was later extended to all Samsung devices. Content was written and shared daily with its owners.
Exclusive only to Galaxy S III owners, Samsung partnered with broadcast networks and music artists to share free downloadable content.
Beacon shared the latest Samsung innovations and technology, enabling consumers to browse, learn more and purchase.
With a responsive design system at its core, Beacon scaled seamlessly across all of Samsung’s mobile devices.