Charles Schwab Marquee Strategy
When Charles Schwab, a leader in the finance industry, began noticing a downturn in traffic to their website, they approached our team to craft a new, strategic experience that could nimbly adapt to their changing needs. I worked with Schwab to design flexible marketing, promotional, and news oriented solutions for their most visible piece of digital real estate—their homepage marquee.
To appeal to current and future prospects, I designed a variety of visual solutions. This includes brand infused gradients, photography, and illustrations.
The marquees were further designed to live independently, tell a cohesive story, or display a combination of varying content.
Further pushing modernity, I created each marquee system with mobile-first thinking. Pertinent content was always visible or within one or two scrolls.
