T-Mobile Simon Interactive Game

Holiday Fun

What happens when T-Mobile gives our team some ornaments, a large interactive touchscreen, and four weeks to craft something before Thanksgiving? The result is a holiday-themed game that harkens back to our childhood. Simon starts off as a breeze, but ramps up quickly. It lives only in T-Mobile’s signature retail stores located in New York, Chicago, Miami, and Santa Monica.

T-Mobile Ornament Chandelier

Simon was a collaborative effort between our creative and emerging experiences teams in San Francisco and Seattle, from users flows and visual design to client reviews and development.

User Flow & In Situ Visual
Client Review
Creative Review

Our sound designer created a series of chimes, UI sounds, and background music to evoke the preciousness of T-Mobile’s ornaments and holiday theme. We also animated several branded emojis to encourage you throughout gameplay.

T-Mobile Ornaments
T-Mobile Emojis

T-Mobile’s holiday mantra ‘All Decked Out’ can be seen, heard, and felt throughout this fun, engaging, and lightweight experience.

Simon Intro
Mounts & Subframe
Simon Gameplay
Reflective Ornaments