T-Mobile Simon Interactive Game
What happens when T-Mobile gives our team some ornaments, a large interactive touchscreen, and four weeks to craft something before Thanksgiving? The result is a holiday-themed game that harkens back to our childhood. Simon starts off as a breeze, but ramps up quickly. It lives only in T-Mobile’s signature retail stores located in New York, Chicago, Miami, and Santa Monica.
Simon was a collaborative effort between our creative and emerging experiences teams in San Francisco and Seattle, from users flows and visual design to client reviews and development.
Our sound designer created a series of chimes, UI sounds, and background music to evoke the preciousness of T-Mobile’s ornaments and holiday theme. We also animated several branded emojis to encourage you throughout gameplay.
T-Mobile’s holiday mantra ‘All Decked Out’ can be seen, heard, and felt throughout this fun, engaging, and lightweight experience.