T-Mobile Times Square LED

Unlimited Expression

T-Mobile has four signature retail stores located across the U.S.—its New York Times Square location being the first physical expression of the brand, enveloped in wall-to-wall LED displays. Our goal was to push their digital brand forward both experientially and environmentally.

T-Mobile Times Square LED

Our team created over seven minutes of original content for the Times Square signature store—a blend of T-Mobile brand messaging and localized New York moments.

T-Mobile Times Square LED
T-Mobile Times Square LED Buildings
T-Mobile Times Square LED Trains
T-Mobile Times Square LED Bridges
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