Acura Build Your NSX

Customizing a Legend

Creating Acura’s NSX online configurator had to achieve two primary goals: showcase Acura’s legendary halo car, and by extension, the brand; and provide an online customization option. To satisfy each goal without compromising the overall user experience, the configurator lives above the fold with rich product photography and storytelling just below.


Carbon Ceramic Brembo Brakes

For every exterior and interior story, our team engaged in a thorough design study of flow, aesthetic and possibility. In addition to creating the formulaic template of each story, I designed the pages for Interior, Seats, Wheels, Brakes, Exterior Package, Rear Spoiler, Engine Cover, Headliner, and Interior Package.

Brakes Wireframes
Development Review
Design Explorations

The curation of site components was influenced by the NSX itself, from its 15-degree angles and lines to its purity of form and minimalism. I designed the angular marquees, UI sliders, photo galleries, and set the typographic tone.

Carousel Component
Double Slash Component
Hotspot Component
Slider Component

With a highly technical and customizable supercar, it was important to establish a hierarchy of product information to optimize the experience for all devices.

Media Canvas
Seats & Engine Cover Stories
Spoiler Story

The site was architected with clear user pathing, allowing both Acura’s dealers and diverse customer base to customize and discover information tailored to their specific tastes.

Y-Spoke Wheels
Brakes Story
Exterior Sport Package Story
Exterior Sport Package
Carbon Fiber Rear Diffuser
Carbon Fiber Engine Cover
Engine Cover Story
Orchid Interior Sport Package
Interior Sport Package Story
Seats Story
Carbon Fiber Roof
Headliner Story
Wheels & Headliner Stories
Source Silver Metallic Paint


  • Brand Development
  • Concept
  • User Experience
  • Design
  • Art Direction
  • Production