Acura Explore NSX

Synergy of Man, Machine

When Acura launched Build Your NSX, it employed a configurator embraced by its dealerships and customers. In my second collaboration, I helped expand on the human stories and design and engineering philosophies behind the legendary supercar, maintaining its foundational form with new levels of refinement.

LAUNCH SITE

Sport Mode

The Explore NSX launch was a collaborative effort between our teams in San Francisco and Los Angeles. I specifically worked on the wireframes and visual design, attended technical reviews, and helped see the experience through development.

Cockpit Wireframes
Component Review
Design Exploration

The audacious spirit of the NSX is reflected in its mechanicals—individually and collectively—to tell a captivating story of design informed engineering. In order to best craft each story, I designed specific shots and angles of each mechanical which were later rendered in 3D.

Mounts & Subframe
Twin Turbo V6 Engine
Multi-Material Space Frame
Design
Low Center of Gravity

Each NSX mechanical was deconstructed into its most basic element. I then added layers of visual and graphical polish to extend the design language.

Aero
Hybrid Regenerative Braking
Torque Vectoring

I designed a rich collection of interactive components and enhancements were made to existing ones to further push each chapter.

Image Slider Component
Tri-Slash Component
Quote Component
Card Carousel Component
Hotspot Component

The responsive site focuses on content, inviting customers and enthusiasts to learn about NSX regardless of device. I worked to ensure the experience was visually seamless.

Engineering, Cockpit & Design Stories
Engineering Story
Sport+ Mode
Engineering Story
Design, Dynamics & Cockpit Stories
Track Mode
Dynamics & Cockpit Stories
Design Story
Cockpit
Dynamics, Engineering & Cockpit Stories
Sport+ Mode

Roles

  • Brand Development
  • Concept
  • User Experience
  • Design
  • Art Direction
  • Production
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