Acura Explore NSX
Synergy of Man, Machine
When Acura launched Build Your NSX, it employed a configurator embraced by its dealerships and customers. In my second collaboration, I helped expand on the human stories and design and engineering philosophies behind the legendary supercar, maintaining its foundational form with new levels of refinement.
The Explore NSX launch was a collaborative effort between our teams in San Francisco and Los Angeles. I specifically worked on the wireframes and visual design, attended technical reviews, and helped see the experience through development.
The audacious spirit of the NSX is reflected in its mechanicals—individually and collectively—to tell a captivating story of design informed engineering. In order to best craft each story, I designed specific shots and angles of each mechanical which were later rendered in 3D.
Each NSX mechanical was deconstructed into its most basic element. I then added layers of visual and graphical polish to extend the design language.
I designed a rich collection of interactive components and enhancements were made to existing ones to further push each chapter.
The responsive site focuses on content, inviting customers and enthusiasts to learn about NSX regardless of device. I worked to ensure the experience was visually seamless.
- Brand Development
- User Experience
- Art Direction