Carlmont Scots Brand Refresh

A Wee Makeover

Carlmont High School is driven by the idea that an engaged learning community allows its students to succeed in academia, career, life choices, and athletics. This served as the guiding vision and inspiration behind a new identity system.

‘The Scot’ Primary Symbol

Carlmont is more than academic. That’s what makes it interesting, but can also dilute its brand identity. My task was to create clarity around their visual expression.

Old Mural Logo
Old Logo
Outlining in Illustrator

I designed a new forward-facing Scotsman mark, redrew Carlmont’s lettermark to improve legibility, and created a typeface based on this lettermark to scale across print and digital platforms. I also crafted a new color palette to include Navy, Powder Blue, Silver, and White.

‘The Scot’ Alternate Symbol
‘C’ Lettermark
Carlmont Scots Wordmark
‘Scots’ Typeface
Carlmont Scots Brand Identity

Carlmont required a flexible identity system to bring visual alignment across its athletic department. The flexibility of this system was first tailored to its volleyball program. It now extends across all its programs.

‘The Volleyball Scot’
Scots Volleyball
Volleyball Warmup Gear
Volleyball Team Warmup Gear

Roles

  • Brand Development
  • Concept
  • Design Lead
  • Art Direction
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