Design Tech Dragons Brand Refresh

An Auspicious Symbol

Silicon Valley giant Oracle founded Design Tech High School, or ‘d.tech’, with a deep rooted commitment to education and developing the next generation of innovators. Seeking to promote its athletic program, I designed their new brand identity and an engaging new platform for educators, students, and parents.

Dragon Primary Symbol

I explored multiple visual directions setting the groundwork for an athletic department overhaul.

Sketches
Concept Sketch
Presentation Deck

I designed and crafted a flexible identity system to bring visual alignment to d.tech’s athletic programs. A powerful Dragon symbol was introduced, a typeface inspired by Oracle’s ‘O’ was created, and Oracle’s brand color palette was incorporated.

Dragon Secondary Symbol
Design Tech Dragons Wordmark
Dragon Alternate Symbol
D.Tech Wordmark
Design Tech Dragons Brand Identity

Not all athletic budgets were created equal. So I designed variants of this identity system to work across d.tech’s programs.

Design Tech Dragons Football Helmet
Go Dragons Go
D.Tech Volleyball Women’s V-Neck Tee
D.Tech Volleyball

Roles

  • Brand Development
  • Concept
  • Design Lead
  • Art Direction
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