Design Tech Dragons Brand Refresh
Silicon Valley giant Oracle founded Design Tech High School, or ‘d.tech’, with a deep rooted commitment to education and developing the next generation of innovators. Seeking to promote its athletic program, I designed their new brand identity and an engaging new platform for educators, students, and parents.
I explored multiple visual directions setting the groundwork for an athletic department overhaul.
I designed and crafted a flexible identity system to bring visual alignment to d.tech’s athletic programs. A powerful Dragon symbol was introduced, a typeface inspired by Oracle’s ‘O’ was created, and Oracle’s brand color palette was incorporated.
Not all athletic budgets were created equal. So I designed variants of this identity system to work across d.tech’s programs.
