Intel Homepage Strategy
Inside Out Refresh
In a highly competitive technology industry, Intel dares to lead. Seeking to increase brand awareness and build momentum around its products and innovations, Intel embraced a powerful, energetic, and authoritative identity system. I helped introduce this visually distinct look and feel to its homepage.
The homepage strategy was comprised of three main ingredients: innovations, products, and announcements. This simplified taxonomy highlighted Intel’s core offerings and routed customers and businesses accordingly.
I designed and introduced new components with light interactivity, bridging the experience of technology and human connection, enriching digital stories across intel.com.
With the use of mobile and tablets surpassing desktop engagement, the homepage strategy needed to be developed using responsive technology. I ensured every hierarchical component scaled properly while retaining visual impact.
- Brand Development
- User Experience
- Design Lead
- Art Direction