Netflix Social Ads
I worked alongside Netflix to build on its internationally recognized brand. Targeted social media ads were created with two goals: to introduce Netflix as more than just an entertainment company; and share with subscribers the latest titles on its service.
Limited title artwork was available to use. Instead, I concepted with a copywriter to design and illustrate these social media ads.
Netflix specified two groups of subscribers—Connected Enthusiasts and Open Minded Aficionados—they wanted to serve on Facebook and Twitter. With that in mind, I designed these ads primarily in a square format to retain visual consistency.
Each social ad was further A/B tested among these groups of subscribers. I designed each ad to work with a variety of copy lines.
As a result, my creative team and I won sfADDY, Type Directors Club, and VMA Showcase awards.
