Charles Schwab Mutual Funds
Investing in Modernization
Like their mantra ‘a more modern way to invest’, Charles Schwab decided to invest in their website experience section by section. Our team tackled Mutual Funds head on with a more succinct direction. Instead of a text-heavy, monotonous approach, I introduced photography, color, new web components to help make content easy to understand and snackable.
Photography and illustrations can help offset a rather stark page. So I selected abstract glass buildings and created illustrations and charts to give Mutual Funds a humanistic touch.
Schwab primarily employs white as its base color. I infused Mutual Funds with more of their brand colors to help delineate the sections throughout a page.
Comparison charts and tables that were traditionally long and robust are now compact and easy to understand. I took a mobile-first approach when redesigning these sets of complex information.
Roles
- Brand Development
- Strategy
- Design Lead
- Art Direction
