T-Mobile 2019 Holiday
It’s the most wonderful time of the year for T-Mobile where we ring in the merry with a slew of new creative. Jingle bells are en vogue and I concpted and designed video interstitials, campaign messaging, and an interactive game that live in T-Mobile’s Signature Stores.
My copywriter partner and I originally concepted Pachinko as a reactive experience. But T-Mobile loved our idea so much they instead asked us to pivot and make these 20-second video interstitials for their six signature stores. I worked on the art direction for how these display on every LED screen.
‘Ring in the Merry’ was the campaign message for holiday and I storyboarded the sequence for the Factoria Store LED Pinwheel.
Apparently lightning can strike twice. 2017’s interactive memory game Simon returns, with upgrades. I updated the visual diretion to family with 2019’s jingle bells. I also worked with our engineers to create new delightful interactions throughout the experience.