T-Mobile Holiday

Bellevating Merry

It’s the most wonderful time of the year for T-Mobile where we ring in the merry with a slew of new creative. Jingle bells are en vogue and I concepted and designed video interstitials, campaign messaging, and an interactive game that live in T-Mobile’s Signature Stores.

Pachinko Bells


My copywriter partner and I originally concepted Pachinko as a reactive experience. But T-Mobile loved our idea so much they instead asked us to pivot and make these 20-second video interstitials for their six signature stores. I worked on the art direction for how these display on every LED screen.


‘Ring in the Merry’ was the campaign message for holiday and I storyboarded the sequence for the Factoria Store LED Pinwheel.


Apparently lightning can strike twice. 2017’s interactive memory game Simon returns, with upgrades. I updated the visual diretion to family with 2019’s jingle bells. I also worked with our engineers to create new delightful interactions throughout the experience.

Simon Intro
Simon Attract Loop
Simon Gameplay
Simon Game Sequence
Simon Game Over


  • Concept
  • Strategy
  • User Experience
  • Storyboarding
  • Design Lead
  • Art Direction