T-Mobile Las Vegas LED

What Happens in Vegas

A T-Mobile signature retail store launch is second to none—especially when calling Sin City home. I helped position their latest retail experience with local flavor, glitz and glam apropos to the sights and sounds mirrored on The Strip while using the latest in digital technology.

T-Mobile Las Vegas LED Store Downstairs

The store’s facade shines bright like a diamond, but not without some creative guidance. I worked with our engineering team to coordinate the magenta-white LED combination that best showcased this gem at night.

T-Mobile Las Vegas Store Launch

A visual connective thread was necessary to stitch together the various LED displays throughout the store. I created multiple neon tubing designs for the wayfinder and other LEDs.

T-Mobile Las Vegas LED Wayfinder
T-Mobile Las Vegas LED Neon Signage

I was also tasked with storyboarding multiple 20-45 second branded marketing clips (including Bose) that play throughout the retail environment.

T-Mobile Las Vegas LED Store Upstairs
T-Mobile Las Vegas LED Beats Display


  • Strategy
  • Concept
  • Design Lead
  • Art Direction
  • Storyboarding
  • Production