T-Mobile Las Vegas LED
What Happens in Vegas
A T-Mobile signature retail store launch is second to none—especially when calling Sin City home. I helped position their latest retail experience with local flavor, glitz and glam apropos to the sights and sounds mirrored on The Strip while using the latest in digital technology.
The store’s facade shines bright like a diamond, but not without some creative guidance. I worked with our engineering team to coordinate the magenta-white LED combination that best showcased this gem at night.
A visual connective thread was necessary to stitch together the various LED displays throughout the store. I created multiple neon tubing designs for the wayfinder and other LEDs.
I was also tasked with storyboarding multiple 20-45 second branded marketing clips (including Bose) that play throughout the retail environment.
- Design Lead
- Art Direction