T-Mobile Simon Interactive Game
What happens when T-Mobile gives our team some ornaments, a large interactive touchscreen, and four weeks to craft something before Thanksgiving? The result is a holiday-themed game that harkens back to our childhood. Simon starts off as a breeze, but ramps up quickly. It lives only in T-Mobile’s signature retail stores located in New York, Chicago, Miami, and Santa Monica.
Simon was a collaborative effort between our creative and emerging experiences teams. The director of technology and I concepted and pitched the idea to T-Mobile. From there, I created the user flows, visual UI, and game interactions. Our team of motion designers and engineers in San Francisco and Seattle then developed and deployed the game in store.
Our sound designer created a series of chimes, UI sounds, and background music to evoke the preciousness of T-Mobile’s ornaments and holiday theme. We also animated several branded emojis to encourage you throughout gameplay.
T-Mobile’s holiday mantra ‘All Decked Out’ can be seen, heard, and felt throughout this fun, engaging, and lightweight experience.
- Design Lead
- Art Direction