T-Mobile Times Square LED
T-Mobile has six signature retail stores located across the U.S.—its New York Times Square location being the first physical expression of the brand, enveloped in wall-to-wall LED displays. I storyboarded a variety of digital experiences to push their digital brand forward both experientially and environmentally.
Our team created over seven minutes of original content for the Times Square signature store—a blend of T-Mobile brand messaging and localized New York moments.
I concepted and storyboarded multiple 20-45 second of these localized interstitials based on buildings, subways, and bridges.